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The Glaze
Total Branding, Space Design

The Japanese potter Gumpu Nakamura, was attracted by the glaze to express his lifestyle through Art. He held an exhibition at Isetan Shinjuku department store in Tokyo.

We assisted total branding including experience design, video, and graphic design.

In order to deliver his message, we made a promotion video as a first material to show.

The monitor screen was placed in front of the exhibition at Isetan Shinjuku department.

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Poster for the Glaze exhibition

The theme of the Glaze exhibition was, "Challenge behind the birth of the shine. "

His idea of using glaze for his art expression was inspired by a moment when raindrops freshly shimmered after the rain. 

Aiming to make simple and sophisticated space design emphasize an energetic texture of the glaze.

glaze art Isetan
traditional craft Gumpu Nakamura
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The Glaze Exhibition

The simplicity of space design enhances Gumpu's artistic theme, which defines pottery as a fusion of art and science. 

Photo (Exhibition): Tomooki Kengaku - https://tomoki-kengaku.squarespace.com

Photo (Art work): Taichi Nakamura, Tadahiro Konoe

Graphic Design: Kumiko Hitomi - https://qumi.myportfolio.com/projects

Exhibition Design: Koichi Okazaki (Studio KOAA) - http://studiokoaa.com/

Video: Hidemitsu Sato

Producer: Taichi Nakamura

Creative Director: Tadahiro Konoe

Client: Gumpu Nakamura - https://gumpunakamura.myportfolio.com/

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